The Cowboy Channel
The PRCA’s exclusive U.S. television partner for the Wrangler National Finals Rodeo, carried by major cable and satellite providers.
- DIRECTV: 603
- DISH: 232
- Cox: 260 · AT&T U‑verse: 566
- Also on Spectrum, Xfinity, Mediacom, Suddenlink, Verizon Fios, and select streaming bundles
Cowboy Channel+ (Streaming)
Official streaming home for Wrangler NFR coverage and year‑round PRCA programming on mobile and TV apps.
- Plans: $9.99/month or $89.99/year
- Renewal: Auto‑renews monthly or annually unless cancelled
- Platforms: iOS, Android, and supported TV devices
Wrangler Network
Digital destination for Western lifestyle content with live streams, highlights, and interviews throughout the season.