How to Watch

Official NFR 2025 Broadcast & Streaming

Catch every ride and run of the Wrangler National Finals Rodeo (NFR) 2025 with comprehensive live coverage across TV and streaming. The Cowboy Channel is the PRCA’s exclusive U.S. television partner, carried by major providers including DIRECTV (603), DISH (232), Cox (260), and AT&T U-verse (566), with additional availability on Spectrum, Xfinity, Mediacom, Suddenlink, Verizon Fios, and select streaming bundles. Use the network’s channel finder to locate your exact lineup and get set for wall-to-wall NFR action.

Prefer streaming? Cowboy Channel+ is the official home for Wrangler NFR coverage and year-round PRCA programming, available on iOS, Android, and supported TV devices with plans at $9.99/month or $89.99/year (auto-renews unless cancelled). For even more Western lifestyle content, highlights, live streams, and interviews throughout the season, visit the Wrangler Network. With these options, fans can watch on traditional TV, mobile, or connected devices—anytime, anywhere.

The Cowboy Channel

The PRCA’s exclusive U.S. television partner for the Wrangler National Finals Rodeo, carried by major cable and satellite providers.

Channel finder (samples)
  • DIRECTV: 603
  • DISH: 232
  • Cox: 260 · AT&T U‑verse: 566
  • Also on Spectrum, Xfinity, Mediacom, Suddenlink, Verizon Fios, and select streaming bundles

Cowboy Channel+ (Streaming)

Official streaming home for Wrangler NFR coverage and year‑round PRCA programming on mobile and TV apps.

  • Plans: $9.99/month or $89.99/year
  • Renewal: Auto‑renews monthly or annually unless cancelled
  • Platforms: iOS, Android, and supported TV devices

Wrangler Network

Digital destination for Western lifestyle content with live streams, highlights, and interviews throughout the season.